A UX designer with a background in Journalism

Hi, I'm Arpita — a former journalist turned UX designer. I explore complex problems, understand human needs, and turn insights into thoughtful digital experiences.

I spent six years as a news reporter in India, covering politics, education, and everyday life. The stories that mattered most were those that helped people — uncovering challenges, giving them a voice, and sparking change. That mission still drives my work, now through design.

Journalism built my practice in storytelling, research, and empathy. I use those skills to dig into user needs and craft clear, intuitive solutions that also support business goals. I work best in collaborative teams where experimentation is welcome and design is treated as a strategic tool — especially on projects that improve accessibility or make everyday experiences simpler and more inclusive.

Outside of design, you'll usually find me gardening, reading, or exploring design trends and tools.